HSMP AD SALES & MARKETING

      Long Long Ago, we were called Limelight Publishing, founded in 1994 by William Hols; LP released Tezuka Award winning Animeco: The Anime Connection magazine(HI), Silent Winter (a cross over with Sam Campos' Pineappleman #4, HI), Zaibatsu Tears by Richard Bartrop (Canada), Guardian Knights By T. L. & D. A. Graf (CA), Legion Anthology (later Legion Manga Anthology) by Legion Chronicles(HI), and Wild Side by United Publications (United Kingdom). 

      William "Doc" Grant Jr (Royal Hawaiian QRP Press publisher, Dragonriders' Comic's and Games owner, Legionnaire Hobbies & Games night manager) joined the firm in 1997 as Sales Manger, and began managing the comics line in 1998.
 

           The company (both the Hawaii unit and former LP the now known as Limelight Media and based in Las Vegas NV) struggled against MANY difficulties, from the UPS Strike, consolidation of various distributors as the market began a protracted comic market slump in late 90's to early 2000, and massive capital & investment losses that cost the company dearly in the the post Dot-com, Enron & MCI economic brouhaha, a precursor of todays malaise. Talk about interesting times. While Limelight Publishing finally ceased producing comics and Animeco in 2002, Doc & Anime DJ *MAX* kept producing the popular Anime in the Limelight radio show until 2005.(AitL reruns are still a mainstay on Toon Radio.net) Returning to comics was ALWAYS part of our long term plans.

       Limelight Media (Hawaii) split off from the main company in 2004 and changed it's name to Lime Media Hawaii in 2005. We've been planning for The Hawaii Star Manga Project since 2006, and are creating a new advertiser & consumer friendly magazine designed to compete effectively in todays challenging economy.

      The Hawaii Star Manga Project is starting out as a 20 page Online Edition similar to current comics or magazines, available from various download sites or print-on-demand vendors.   Our Honolulu Edition, out later in 2010, is starting out as a 16 page monthly  B & W newspaper supplement style "magazine" with color cover, featuring integrated reader usable coupon ads (our "column ads", broken into consumer coupons), retailing for 50 cents MSRP. We'll cost less than a can of Coke. (Some Online Editions may look more like a standard magazine due to restrictions on various sites in terms of size, etc. This version is priced higher due to various site's minimum requirements.)

       HSMP is "new" take on an old concept; very similar to "The Spirit section", or "2000 AD" which has run for 3+ decades in the UK, one of it's most popular comics. HSMP as a newspaper based comic book will provide  page sponsors or advertisers with the most cost effective solutions for their marketing needs. 

       As test-marketed, HSMP's concept appealed directly to value seeking readers 11-70+ across a broad swath of ethnicities and economic backgrounds. (HSMP's a very inexpensive, consumer friendly product aimed squarely at the 13-35 year old core Anime, Manga, Comic Book audience, with a secondary audience of 35-60+yr old lapsed or nostalgia comic readers.)  

      Our initial circulation for HSMP is 20,000 copies, and we are aiming for 40-50,000 copies by 2012. We will distribute HSMP through local retailers, large & small. We are also planning Mainland distribution, and offer a Syndicated version (see below)

            We'd test marketed & refined the HSMP product concept at Kawaii Kon for 2 years during our initial recruitment phase.  Average age of Kawaii Kon test market respondents was 19-24, and  the the response was strongly and overwhelmingly positive. There was considerable anticipation for HSMP and its low cost, utilitarian approach to comics.

        HSMP Page Sponsorship offers many advantages for any business. We can provide unique and different advertising options tailored to fit budgets large & modest, especially in this very difficult economy. Each page in HSMP is broken up into three zones; column ads, display ads and banners. See our Ad Demo pages to the right for how it all fits together. Some space in an issue is reserved for Lime Media Hawaii's use. Our Online Edition is regular comic sized and uses display ads only. Some Online Edition  Segments allow for Banner Ads, call or email for availability.

    *Page Sponsors: Our column ads are a great way to distribute coupons for your business, as they are designed to be immediately usable by thousands readers without damaging their reading enjoyment. Truly win/win!

    *Display Ads: Our display ads are priced to help get your word out to thousands of primary & secondary HSMP readers without breaking your budget. Full Page sponsorships qualify for additional discounts on column ads or banners on the same page, if available.  See below for display rates for the Online Edition.

      *Banner Ads: A low cost sponsorship option, perfect for  clubs, groups, smaller firms and non-profits looking for a reasonable compromise in value and flexibility. 

      *Web Advertising: We'll be adding HSMP exclusive webcomics soon, and our preliminary  online only ad rates are listed below. Please contact us for an Online Edition ad quote anytime! HSMP's print edition's Column & Display ad's get a free link on the webcomic home page.
 

     Terms: Ads are due the 5th of the month preceding the issue (Oct 5th for November issue, for example) HSMP is out the 18th of each month. Prepayment is required for all ads, invoiced monthly for long term contracts. Payment of contract in full will result in an additional discount (if 6 months or longer). Ad Creation (if required) $250 and up based on availability.

     Please take time to review our HSMP Ad Demo Sample pages (links on right, 75% scale mock up pages) and our Sponsorship Rate Card below. Please contact our Advertising VP Wendell Hong for a quote or questions. Ads may be submitted by email, on disc or flash drive. LMH supports both IBM & Mac platforms (jpeg, tif or photoshop pdf)

  HSMP offers discounts for multiple ads and non profit businesses! See our Page Sponsorship rates below for more information.

       HSMP is also available in a Syndicated Format, a premade comic template designed to allow HSMP's inclusion in community newspapers, similar to Will Eisners Spirit Section in the 1940s to early 50's, or as a standalone publication like "2000 AD", founded in 1977 and still going 32 years later. Contact our Sales Department for details. (Our 'Syndicated' version is the same as the "Honolulu" edition. Our "Mainland" and "Online Edition" versions in a different, comic or magazine-like format, without or with smaller coupon ads, aimed at Mainland comic shops, online & convention sales. Ad Rates are the same for the Honolulu hard copy version, please see below for Online Edition Ad Rates.) Local Honolulu edition from Hawaii Hochi in Honolulu HI, 'Mainland' version by Brenner Printing in San Antonio TX. Online Edition by various download/print on demand  sites. 

Hawaii Star Manga Project Online Edition Ad Rate Card v1.1 1/11/10

Listed Ad Rates per Issue including both the Downloadable and Print on Demand versions (Frequency and Multiple Ad discounts apply, b& w interior ads only on  Pod units) Celtel & Kindle versions pending.

Back Cover  $250 Full Page, Color

Inside Back/Front Cover Color $150 Full Page, $85 Half, $60 Quarter

Internal Display $100 Full Page, $65 Half, $50 Quarter

Banner ads available on some features $45 each page


 

Hawaii Star Manga Project Demo #0

HSMP Advertising Demo #0 front and back cover example

Used to showcase our Page Sponsorship options, Demo #0 also includes some cool stuff! Please read & enjoy with our compliments!

[Warning, 75 DPI Large Files!]

Sample Front / Back Cover @75%

Sample IFC & Page 1 @75%

Sample Page 2 & 3 @75%

Sample Page 4 & 5 @75%

Sample Page 6 & 7 @ 75%

Sample Page 8 & 9 @ 75%

Sample Page 10 & 11 @ 75%

Sample Page 12 & IBC @ 75%

What the hell are you guys upto?